New Delhi, April 23, 2018:Hyundai Motor India Ltd. (HMIL), the country’s second largest car manufacturer and the number one car exporter since inception, today announced pan-India initiatives observing theRoad Safety Weekstarting April23rd- April 30th, 2018. Hyundai’s road safety initiatives are aimed at promoting traffic rules and safe driving practices.
Hyundai’s activities during theRoad Safety Week 2018will provide awareness to its customers at all dealerships through1300 workshopsacross India. The initiative will offer20-point safety checkup for Hyundai vehicles at all dealerships. During the weekend, sales and service camps will be organized in Resident Welfare Associations and residential societies, inviting children for drawing and slogan competition on the Traffic Safety theme. This will help children understand the importance of road safety, leading to a better tomorrow. The#BeTheBetterGuyvideo will be played at all dealerships and the customers visiting the dealership outlets during the Road Safety Week will be encouraged to take safety pledge to#BeTheBetterGuyand abide by key areas of road safety like-Avoid Under Age Driving, Don’t Drink & Drive, Avoid Usage of Mobile Phone while driving, Over Speeding & Violation of Traffic Signal.The activities will also be promoted through SMS, Whatsapp and on Facebook to create mass awareness.
Mr. Y K Koo, Managing Director & CEO, Hyundai Motor India Ltd. said, “As a ‘Socially Responsible Corporate’, Hyundai has always been committed to advocating Road safety and safe driving. We have been working in the area of road safety through our Safe Move campaign since 2015. Road safety knowledge is a key life skill and we want to educate everyone, including children from a very young age, the good road and driving behavior. We are doing multiple activities through our extensive pan India network to engage with communities to make road safety a mass movement. When everyone observes road safety, every drive becomes a brilliant drive.”