Mumbai:Broadening the spectrum of premium mobility, Volkswagen, Europe’s leading car manufacturer announces the launch of multi-city Ameo roadshow covering more than 250 cities across India. Beginning from 14th April, 2018 the Made-for-India and Made-in-India carline, Volkswagen Ameo will travel a distance of over 30,000kms. over a period of four months.
Commencing its journey from Maharashtra in the West, Uttrakhand in the East, Haryana in the North and Karnataka in the South, the Ameo Canter will be covering all four regions in the country.
The Ameo multi-city roadshow focuses on reaching out to newer audiences in high potential areas by bringing Volkswagen India’s distinct carlines to every corner of the country. The roadshow will give potential customers the opportunity to experience premiumness by test driving the Made-for-India and Made-in-India, Ameo. Additionally, explore its features through test drives and make on-the-spot bookings with flexible financial service options.
Speaking on the introduction of this initiative, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars said, “Introduction of the Volkswagen Ameo truly reaffirms our commitment towards the Indian market. With this special carline designed specifically for our Indian customers, we continue to heighten the accessibility of our acclaimed products. We are extremely excited about taking the Ameo to our customers across India and further strengthening our regional connect.”
With a vision to consolidate its India operations and increase its market share to 3% over the next five years, Volkswagen has renewed its approach in the country. Keeping customers at the core of its offerings, this multi-city roadshow will enhance Volkswagen’s brand awareness and recall with customers across India.
To meet the discerning needs of the young Indian consumers, the Ameo is available with two fuel options – 1.0L 3-cylinder MPI and 1.5L 4-cylinder TDI engine. For Volkswagen, safety is of paramount importance and the Ameo comes equipped with dual front airbags and ABS as standard fitment across variants. Adding a dash of style, the feature-rich Ameo comprises of the state-of-the-art touchscreen multimedia system, cruise control, rain sensing wipers, centre arm rest, anti-pinch power windows along with static cornering lights.